PACKAGING

PACKAGING

Multiple chocolate bar packages with colorful, gradient labels in shades of purple, pink, red, orange, and yellow, featuring the brand name "Flow Bar" and descriptions of flavors such as dark chocolate with strawberry filling, cherry filling, and pomegranate filling.

Flow Bars are a series of chocolate bars inspired by the cravings that come with having a period. Each bar represents a day of the cycle, with flavors and fillings that reflect your changing “flow.”

I wanted these chocolate bars to work as a set and flow into each other, but still be visually striking on their own. I explored different iterations, balancing how detailed the type and fruit illustrations could be compared to the fluid gradients used throughout the bars. 


Pink and purple wavy line resembling a pencil with a sharpened point at the right end
Three chocolate bar packages labeled 'Flow Bar' with different flavors and descriptions.
Three vertical chocolate bar packaging wrappers in different colors with product information, ingredients, nutritional facts, and branding details.

advertising campaign

advertising campaign

I later expanded the brand into an ad campaign, using a rigid calendar grid to contrast the soft gradients of the packaging.

A colorful wall calendar with a flowing design, featuring a message about being prepared for this period. The calendar shows days from Sunday to Saturday, with handwritten notes and messages, including 'Ughhh', 'Noo Aunt Flo is here', and 'Go with the flow'. It also contains a Facebook logo with the words 'Flow bar' and decorative X's across the design.
A calendar showing the week with marked dates, with a dark swirl drawn on the 14th, and curved lines connecting dates across the week.
Billboard with a calendar and text about the flow bar, with a clear sky background.
Instagram post showing a menstrual cycle chart, a chocolate bar, and a promotional message for period-themed chocolate bars with strawberry filling.
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