PACKAGING
PACKAGING
Flow Bars are a series of chocolate bars inspired by the cravings that come with having a period. Each bar represents a day of the cycle, with flavors and fillings that reflect your changing “flow.”
I wanted these chocolate bars to work as a set and flow into each other, but still be visually striking on their own. I explored different iterations, balancing how detailed the type and fruit illustrations could be compared to the fluid gradients used throughout the bars.
advertising campaign
advertising campaign
I later expanded the brand into an ad campaign, using a rigid calendar grid to contrast the soft gradients of the packaging.