BRANDING

BRANDING

I was the lead brand designer for the School of Art+Design Senior Show: Joyride. I designed the assets and a functional typeface in Font Forge in one week. My team and I then created posters, signage, maps, vinyl lettering, motion graphics, and merchandise on a hard deadline. I designed, printed, and installed large-scale, multi-layered vinyl displays for the show. It was rewarding to attend the show and hear people speak and show excitement for the branding and merchandise for the show.


A stylized graphic of a DNA double helix with alternating light blue and dark blue strands, featuring pink accents, set against a white background.
Poster for the 2024 senior show, featuring colorful stars, the words 'joy', 'future', and 'love' in large letters, with event dates May 8th to 14th and location at the Visual Arts Building.
A black circular badge with pink and purple star patterns on it.
Two circular stickers with a blue star and the words "Judy Judy" in pink text.
Colorful poster announcing an art show titled 'JAM' with star decorations, promoting a senior art show from May 8th to 14th in the Visual Arts Building.
A black sandwich board sign with pink text that reads 'work upstairs and in the basement,' decorated with colorful star and geometric shapes, placed outside near a concrete sidewalk and brick wall.
Decorative red alphabet letters and numbers with star patterns, spelling out the alphabet from A to Z and including the numbers 1 and 2.

Type design scans and Illustrator file.

Alphabet letters in a playful, stylized font with stars and sparkles on a white background, arranged in rows on a gray background, with additional lowercase letters at the bottom.
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